Re: Gonna quibble on the particulars here

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Posted by BrianLynch at on August 24, 2003 at 17:43:14:

In Reply to: Gonna quibble on the particulars here posted by Johnboy on August 24, 2003 at 17:39:11:

: To date Open Range has $29.2 million in box office to FvJ's $61.5 million. So all I'm seeing there is that the FvJ audience was able to get to see the movie faster.

Horror movies do great great business immediately because the target audience sees it as soon as it comes out. OPEN RANGE is rolling out slowly, and word of mouth is great, that's why there's half the drop off of FREDDY.

:And that to date FvJ has earned twice the box office, which is more important in the early weeks when the percentage of film rental to box office is higher. So even if Open Range has a flatter dropoff, it'll earn less in film rental going forward.

Right, but it will be out for a long time, most likely. This is the kind of film that has legs.

: The the question is one of profitability. Now, the reported budget on Range is $26 million while on FvJ it's reported at $30 million. So for a similar budget FvJ is doing a lot better.

But how much was put into advertising? FREDDY was ALL OVER THE PLACE while OPEN RANGE was much quieter.

: So I guess it's your definition of "tanked." But yeah, now that I've sat down and done the numbers, it looks like even Open Range is gonna make a modest profit.

My definition of "tanked" is a movie that comes out and no one sees it. OPEN RANGE opened strong and barely dropped off.

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