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Posted by rcpweiner at on May 05, 2004 at 12:24:57:

In Reply to: yes posted by Civello on May 05, 2004 at 12:20:32:

SPIDERMAN 2 to appear on bases in all Major League Baseball games
Wed May 05 2004 11:52:49 ET

In a move that has purists howling, Major League Baseball has agreed to decorate its bases -- and pitching-mound rubbers and on-deck circles -- with a spider-web pattern as part of a promotion for the release of Sony Corp.'s "Spider-Man 2" next month.

The superhero sequel is set to open in theaters June 30. "`Spider-Man 2' Weekend" will start Friday, June 11, and all 15 MLB teams playing at home have agreed to participate for one or more games, the WALL STREET HOURNAL reported on Wednesday.

The deal is baseball's latest attempt to develop a splashier national marketing image. "In an ultracompetitive sports-entertainment environment, you have to take risks," says Tim Brosnan, MLB's executive vice president for business.


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