hehe. kevin said tits

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: fuck, I am an idiot. : : : but just because we are fans, why should we pay dbl what best buy charges, i : : mean im not helping him put food on his table, if anything hes making it harder for us : : : : ...lemme give you a quick lesson on volume purchase. : : Best Buy can charge nickels and dimes for the DVD's because they buy in massive, massive : : quantities. When they buy from, say, "Dogma" from Col/Tristar, they're buying in large : : blocks. Let's say, conservatively, they buy 10,000 units of "Dogma" from Col/Tristar over a : : quarter; well that's not even the only title they're buying from Col/Tristar. They're order a : : hundred thousand "Spider-Man", twenty thousand "Charlie's Angles", etc, etc. So because : : they're buying in such bulk, they're getting price breaks up the wazoo. A per unit cost of : : 12.35 suddenly drops down to 9.35, or even 7.35. So what Best Buy does from time to time : : is use these DVD's as "loss-leaders" - in other words, they'll then retail them for very near : : their cost or AT cost, clearing pennies per unit, or making no profit off them whatsoever. : : The supposed wisdom behind this is that you'll come to the store for a cheap-ass copy of : : "The Two Towers", and while you're there, maybe you wind up buying a DVD player, or : : batteries, or a microwave. Of if you don't make an additional purchase on that trip, perhaps : : you think of them when you next need a piece of home electronics. Perhaps they become : : your go-to store, all because they gave you a break on a DVD. : : Now, I'm not Best Buy. Shit, neither are what few Mom-and-Pop shops still exist out there. : : When we purchase the DVD's from a distributor, we get charged full-freight, and in turn : : charge the customer suggested retail, or very near suggested retail (charging above : : suggested retail is reserved for the secondary or collector's market). If Best Buy is selling : : the product at BELOW suggested retail, how can the Mom-and-Pop shops compete. The : : Stash retains a slight edge, because we can give you something not even Best Buy can: an : : autograph on your DVD. But the Mom-and-Pop's HAVE no edge. They can't compete with : : Best Buy and the loss leader approach. So one by one, Mom-and-Pop close up shop, and : : Best Buy's spring up in their stead. : : And that's business, my friend. If you're against that, and you want to see the Mom-and- : : Pop shops flourish, then spend a little more at their stores. If you'd rather pay less for the : : product, stay with the chains. : : You seem to think we charge more for our stuff at the Stash site. We don't. Do we sell the : : stuff to the customer at OUR cost? No - that would be a stupid way to run a business. Then : : I'd be out of pocket, what with the shipping and handling (which I'm sure someone would : : bitch about after we dropped our prices), and having to pay folks to run the business (the : : merchandise don't box itself, as they say). I'm not "making it harder" on you; if I was doing : : that, I'd charge double for the DVD's, just because they're signed. I'd ass-rape you on the : : InAction figures, just because you can buy them from Silent Bob himself. : : Hopefully, this little lay-men's economics lesson will curb your charges of fan extortion or : : profiteeing.

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