Advertising in movies


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Posted by Tihe at ad6-m153.net.hinet.hr on September 25, 2001 at 18:08:39:

In Reply to: We bid a fond farewell to the City of the Angels posted by Kevin on September 25, 2001 at 04:26:32:

Hello!

Since I am close to end my schooling by getting diploma on Faculty of Economics here in my country, I have started to think about topic for my graduation thesis. I like to watch movies, a lot... and a while ago I noticed that every here and then a name, logo or whole product catches my eye during watching a film. So, I decided to write about advertising in movies. I have found few articles about that issue, and opinions are divided: some authors believe that film has become a long commercial and lost its basic purpose, and even more, it has lost its status as piece of art; on the other side, there are authors who welcome those changes because viewers-consumers changed, our society become more commercialised and putting the product in movies is just another (new) way of advertising. Also, we could discuss here about psyhologic side of this "problem"... well, I am interested in following: which authors are right and why, and what is your opinion about advertising in movies? Please, comment here or at my e-mail tihe@mac.com
Thank you.


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