Re: Looking Ahead

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: i am a fairly new fan i bought dogma on dvd and said wow.... : in my mind jay and silent bob are a stroke of genius.i love the idea : of a central character with little or no dialogue.i just love the movies : and i hope the next one does well. : : I've read some speculation about where the big 'Jay and Bob' push : : is, so let me put some of those fears to rest. : : Comedy Central is running a special called 'Reel Comedy' featuring : : Jay and Silent Bob in about two weeks or so. Jay and I are doing a : : sit-down for that (as the characters) Thursday. : : After that, we're doing that 'The Test' show for an all Jay and Silent : : Bob night on FX, featuring airings of 'Clerks' and 'Mallrats' (the cut : : editions, no doubt), and a pair of 'Son of the Beach' episodes with : : Mark in them, all wrapped up by pre-and-post commercial break : : intros with yours truly (that we're also taping on Thursday). This will : : all air closer to release. : : On Wednesday, August 22nd (the day the flick opens), I'll be on the : : Stern show, in-studio. Very cool, and always very helpful. : : Later that afternoon, both Jay and I will be on Total Request Live. : : Love this show or hate it, I'm sure I don't have to tell you how many : : people it reaches. : : Throughout August, lots of the cast will be popping up on talk shows. : : I'll let you know who and when once the schedule is completed. : : But I suspect the reason folks are feeling a lack of 'Jay and Silent : : Bob' are because you haven't seen any commercials yet. That's : : because the network ad buys (ie - commercials) start airing the last : : week in July. Two or three weeks out (from release) is usually how a : : movie is marketed (we had even less than that on 'Dogma'). It makes : : no sense to throw up spots prior to the opening of 'Planet of the : : Apes', as it's kind of a waste of money; this weekend, nobody wants : : to know from anything EXCEPT 'Planet of the Apes'. : : The trailer was, indeed, on 'Scary Movie 2', but has also been on : : many 'Jurasic Park 3' prints. It'll be "chasing" at least half the run of : : the 'Apes' prints, and be attached to 'Rush Hour 2' for August 3rd. I : : imagine it'll get it's fair share of play on 'American Pie 2' as well. : : Look for the poster to be up in some places this weekend, : : everywhere next weekend. : : The press is responding incredibly well to the flick, so there will be a : : lot of print and TV media running when the flick opens, as well as the : : aforementioned commercial spots. : : On the subject of those spots: like the theatrical trailer, it may not be : : your cup of tea. However, they're not made to preach to the choir. : : We're hoping you guys are all going, so there's no need to "sell" you : : on the flick. Who we've got to go after are folks that don't know/care : : what or who a 'Jay and Silent Bob Strike Back' is. And those folks : : have to be spoon-fed the stuff you've been hip to for the past seven : : years. : : That being said, I've seen the TV spots. They're pretty funny (as funny : : as you can be on network television), quite effective in relating the : : story in thirty seconds, and best of all, testing huge. Major props go : : out to Josh Greenstein for the trailer and the TV spots, not to mention : : the poster. He's been working tirelessly on a campaign that's going : : to be aired so often and much, you'll wish you'd never heard of Jay : : and Silent Bob. : : And Bob's backing us 100%. The P&A budget on this flick is pretty : : huge - far more than has ever been spent on any of our other flicks - : : and that's a vote of confidence from our fearless leader at : : Dimension. : : Rest assured, kids - all is well. A big push for the flick IS coming. : : Dimension is sparing no quarter. : : Which means that the burden's on our shoulders. If the movie doesn't : : work at the box office, it won't be because Dimension didn't sell the : : shit out of it; it'll be because Jay and Silent Bob struck back... and : : nobody really cared. : : Let's all keep our fingers crossed for a healthy opening, and even : : more importantly, a nice, long run at the box office. I can think of no : : better way to send Jay and Silent Bob off into the sunset than with a : : fat bag of cash.

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