Posted by Dazzyl at ac8548d4.ipt.aol.com on July 30, 2001 at 15:13:24:
In Reply to: Looking Ahead posted by Repost for Kevin on July 25, 2001 at 23:36:57:
No more lack here! While watching "Fast Times At Ridgemont High" on Saturday night here in Toronto, a JSBSB commercial aired! I thought it very appropriate considering Mallrats was very much in the spirit of this and other teen flicks of the time. That and 4th episode of Clerks Animated provided many tips of the hat to this film (I never realized the closeness in similarity between Jay and Spicoli!) Needless to say I was very excited. Here's hoping for a big release, I know I'll be there.
: But I suspect the reason folks are feeling a lack of 'Jay and Silent
: Bob' are because you haven't seen any commercials yet. That's
: because the network ad buys (ie - commercials) start airing the last
: week in July. Two or three weeks out (from release) is usually how a
: movie is marketed (we had even less than that on 'Dogma'). It makes
: no sense to throw up spots prior to the opening of 'Planet of the
: Apes', as it's kind of a waste of money; this weekend, nobody wants
: to know from anything EXCEPT 'Planet of the Apes'.