Re: A Historic Day (or night) in View Askew History

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: When are you going to start pushing the film to the public, : by going on all the talk shows? By the way, did anyone see Ben Afflect : on Leno last night? At least he didn't say that "Mallrats" : was the worst movie he was in, because we all know that it is : the smartest comedy of the 90's. : : : Tonight, we had our test screening in San Diego. : : To say it went incredibly well would be a vast understatement. I'll let : : the scores speak for themselves. : : I'm sure most of you are familiar with the testing process. Cards are : : given out at the end of the screening, and data is compiled from a series : : of boxes (Excellent, Very Good, Good, Fair, Poor) in regards to a variety : : of topics (Characters, Pace, Music, Overall, etc). But when all's said and : : done, there are only two categories that mean anything. : : One is the "Top Two Boxes" - the combined score of which is the quoted : : figure that's constantly refered back to ("We have to bring the scores up. : : It only scored a thirty in the top two boxes."). : : The other is the "Definitely Recommend". This is in the recommend category : : in which the viewer is asked would they Definitely, Probably, Probably Not, : : or Definitely Not recommend the movie to others. : : In the Top Two Boxes, in which the average (or normal) acceptable score is : : 55%, 'Jay and Silent Bob Strike Back' scored 86%. 86% of the audience said : : the film was Excellent or Very Good. : : In the Definite Recommend category, in which the average (or normal) : : acceptable score is 45%, 'Jay and Silent Bob Strike Back' received a 79%. : : We have never... NEVER received scores like that. To wit, the highest : : 'Dogma' ever scored was a 60% or 65% in the Top Two Boxes, with a 35% to : : 40% definite recommend. 'Amy' was somewhere in that range as well. : : The Dimension folks informed me that these were some of the highest numbers : : not only in their history, but also Miramax's. : : And in terms of who made up the audience, only 14% of the group had seen : : all four of the prior flicks. So it wasn't like we screened to a group of : : total fans; we were screening to fresh faces. : : But let's put aside the numbers and just talk about the screening in : : general. : : It went like gangbusters. The audience was with the movie every step of : : the way. I've never heard an audience laugh so much in any of our prior : : flicks' screenings. : : It was... amazing. : : Many thanks to all in attendance. 341 of you came, and none of you walked : : out (also a first for us; there's always been at least a 2% walk-out rate). : : But most importantly, according to the numbers, virtually all of you : : enjoyed yourselves (indeed, the "Fair" and "Poor" ratings were 3% and 1% : : respectively). : : I

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