Did you ever think that perhaps...

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Posted by thx3188 at on April 26, 2000 at 20:10:13:

In Reply to: Don't order Dogma at Reel.com....... posted by SnootchieLoUiE33 on April 26, 2000 at 19:38:37:

they just don't want to break street date?

There are such things as rules in the sellthru industry, and if you break them there are sometimes major repurcussions.

Sometimes those repurcussions are in the millions of dollars, as with Titanic, other times they just take away your preferred seller status and limit your selection of new releases, as with the X-Files.

Things like this all factor into whether or not a company has enough leeway to sell or ship something a week before street date. Usually they don't.

Now...with a soft street date this can all change, but with a hard one...

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